Rest in peace, Auto-Tune. Just as the trend has reached its peak, Jay-Z has declared it dead. And who are we to argue?
“D.O.A. (Death of Auto-Tune)” is the first single from Jay-Z’s highly anticipated new opus, Blueprint 3, his first since leaving Def Jam Records.
The track, produced by No I.D. (the man who taught Kanye everything he knows about production), features a wild guitar riff and a blaring saxophone melody. The above version was performed at the 2009 BET Awards, with Jay-Z backed by his Roc Boys band (led by keyboardist Omar Edwards).
Right after the award show, the music video was released as well, and can be seen below.
Blueprint 3 will be released September 11, the 8-year anniversary of the original Blueprint.Vodpod videos no longer available.
Props to 3030FM for the BET Awards video.
He should’ve given Kanye, Lupe and all the other legit artist who still have auto-tuned songs on the radio at least a one month window to pull them from the airwaves.
Cool stuff! Love the sophisticated jazz feel to it (which makes the Na Na Hey Hey Kiss Him Goodbye interpolation a jarring contrast that sticks out like a sore thumb). Interesting how the live BET version seemed to deemphasize the guitar and makes the organ (Hammond B3?) more prominent.